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Asics, which means: “Anima Sana In Corpore Sano” in latin, translated: a healthy mind in a healthy body, was founded by a young Japanese shoemaker: Kihachiro Onitsuka in 1949.
He had as goal to commercialize a basketball shoe affordable to everyone.
In addition to this, he created a sneaker for the 1968 Olympic Games (Mexico 66 model), that was intended for the first black athletes.